You can't give a general utilization value for all the design, it's case by case. You need to try with multi interations.
Generally speaking for design with more mulitple pins instances like aoi/oai which indicates more connections and are prone to have congestion issues, you need give a lower utilization value.
The point here is you can't always give a guidance about the core utilization for all design. mulitple pins instances ratio is just one example, for example if the analog ip and memory occupies much place, you also need give a relative lower start utilization, because utilization between memories and ips are generally low compare to other place.