Internet Television

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What exactly is Internet television (TV)? There is no agreement on a definition.
It comes with different names—web TV, IPTV, enhanced TV, personal
TV, and interactive TV, for example—which signify slightly different
things. At the lower end of complexity, it is merely a narrowband two-way
Internet-style individualized (“asynchronous”) channel that accompanies
regular one-way “synchronous” broadband broadcast TV or cable. This
Internet channel can provide information in conjunction with broadcast
programs, such as details on news and sports, or enable transactions (including
e-commerce) in response to TV advertisements. This is known as
“enhanced TV.” At the other end of complexity is a fully asynchronous
two-way TV, with each user receiving and transmitting individualized TV
programs, including direct interaction in the program plot line. In between
is one-way broadband with a narrowband return channel that can be used
to select video programs on demand (VOD). What Internet TV is today and
can be in the future forms the context of this book.

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I Infrastructure Implications of Internet TV
1 Internet Television: Definition and Prospects 1
A. Michael Noll

2 Implications for the Long Distance Network 9
Andrew Odlyzko

3 Television Over the Internet: Technological Challenges 19
A. Michael Noll

II Network Business Models and Strategies
4 Industry Structure and Competition Absent Distribution Bottlenecks 31
Michael L. Katz


5 Business Models and Program Content 61
David Waterman

6 Broadcasters’ Internet Engagement: From Being Present to Becoming Successful 81
Bertram Konert

III Policy
7 Regulatory Concerns 105
Robert Pepper

8 The Challenges of Standardization: Toward the Next Generation Internet 113
Christopher T. Marsden

9 Intellectual Property Concerns for Television Syndication Over the Internet 143
Kenneth R. Carter

10 Internet Television and Copyright Licensing: Balancing Cents and Sensibility 157
Michael A. Einhorn

11 Network Business Models and Strategies: The Role of Public Service Broadcasting 173
Fritz Pleitgen

12 International Regulatory Issues 179
Stephen Whittle

IV Content and Culture
13 Audience Demand for TV Over the Internet 187
John Carey

14 Content Models: Will IPTV Be More of the Same, or Different? 205
Jeffrey Hart

15 The Content Landscape 215
Gali Einav

V Future Impacts
16 Will Internet TV Be American? 235
Eli Noam

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