1. a zero means there is a null effect for the signal going through. While a pole means there is a boosting effect for teh signal going through.
2. Pole and Zero actually is not always Pole or Zero because they can be exchanged depending on feedback and also depending on which point you are looking from(e.g. zero at open loop and will be pole at close loop )
3. So please do not confused by them. Also treat the circuit as a path which signal goes in or comes out. Actually, Pole and Zero concept is just a mathematical point of view. The true meaning is how signal responds when its frequecny approaches them.