NO.172-Marketing Program’s Manager -- Asia（Shenzhen、Shanghai、Taiwan）

kthr

General Role Description：
The Marketing Programs Manager should strive to understand XX’s
products, product value propositions, customers and technologies – in order to
be successful in generating and implementing the necessary marketing
staretgy and collateral/content to effectively drive business creation and the
XX brand in Asia.
The Marketing Programs Manager will be responsible for working with cross
functional teams -- namely the corporate commuication team and the local
regional teams -- to develop and implement the asian elements of XX’s
global communication programs. The programs will comprize a combination of
online and offline marketing tactics including: events/seminars, webinars,
conferences/trade shows, email, video, blogging, social media, and online web,
specialized collateral, public relations and advertizing.

Main responsibilities：
Key responsibilities consist of:
- Work collaboratively with corporate communications and regional
management to assess business objectives and challenges;
- Provide reccomendations for localization based on experience
- Develop and implement corresponding cross-organizational marketing
programs/plans which include: production of event promotional
materials/shows, web site production, advertizing campaigns, public realtions
activities, training material and other related collateral
- Interact with agency/contractors and corporate XX organization as
necessary to facilitate the successful execution of integrated marketing
programs
- Monitor, review and report on all marketing activity and results
- Deliver program results within budget

Required experience
Required experience and skills：
Strong English and Chinese language skills
- A strong understanding of XX’s products and offereings
- Strong project management, organisational and planning skills
- Problem analysis and problem-solving
- The ability to work on multiple projects at one time
- The ability to work under pressure and to deadlines
- Knowledge of regional marketing techniques -- advertising, public relations,
web, social marketing, tradeshow and database marketing techniques
- Ability to assess and drive programs with an international/global perspective
- Result driven – basic understanding of macom measurement
- Excellent written and verbal communication
- Ability to participate in “off hour” conference calls
- Self motivated
- The ability to manage outside agencys
- Great attention to detail and accuracy
- Strong creative skills
- Driver and doer mentality
- Ability to work indepentendly
- Strong people skills and an upbeat and enthusiastic attitude
- Underatanding of Microsoft Office programs

KT Human Resources Consulting Company (Shanghai) was established in 2001 in response to a need for a recruitment consultancy to be an active, contributing member of the semiconductor community, as opposed to simply a supplier to it.We provide professional search and talent acquisition in the Integrated Circuit、Electronic、Telecommunications industry of international corporations in Greater China. Our client list contains numerous international companies, many of them are long-term customers.
If you interested in the job, pls sent your cv to: hr@kthr.com, thanks!
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