Marketing Manager

jingli888ca

Marketing Manager
________________________________________

Primary Responsibilities:
Manage the brand development and marketing activities of the corporate brands program, including consumer research and analysis, strategic marketing planning, marketing plan development, and measurement of corporate brand results.

Coordinate implementation of programs with principals and customers.
Specific Responsibilities
Core Marketing:
• With customer and Daymon team, develop and execute brand building strategies for corporate brands and sub-brands.
• Work with customer’s marketing and/or advertising departments to incorporate corporate brands into overall efforts in sales building and promotional activities, theme and community events, food-related events- > Annual Marketing Plan
• Develop a communications strategy, outlining how corporate brand will be utilized as a point of differentiation from the competition. Develop materials and processes to disseminate positive information about the corporate brands to consumers and associates: media channels, in-store devices, point of purchase material, newsletters, handouts, and apparel.
• With the customer, develop a corporate brands business development plan, outlining key categories which represent high opportunities/priorities for growth. Specify penetration objectives for all key categories with timeframes; list the top 5-10 strategies for corporate brand growth, stating strategy, rationale, implementation plan, targeted result, and a process identified to measure effectiveness of the strategy and tactics.
• Develop category specific marketing and promotional plans aligned with the overall corporate brands business development plan; identify the process to measure results.
• Oversee appropriate research projects to obtain an understanding of consumer perceptions about the corporate brand programs and brand building efforts.
• Develop creative marketing solutions for suppliers to enhance PB sales.
• Provide direction to the analytical function.

-> One Promotional Support Co-ordinator reporting to him/her.

In Label Design Management:
• Manage PB Label Design process.
• Manage Label Design Agency relationships
• Implement and improve label design process to shorten product launch timing.

-> One Label Design Co-ordinator reporting to him/her.
Scope:
• Breadth/Depth/Complexities of Position:
Decision Making Authority:
(Indicate limits and controls on incumbent’s decision-making authority, e.g. expenditures, work method changes, etc.)
Major or Unusual Problems:
(Briefly describe the most complex kind of problems the incumbent will face in meeting responsibilities.)
Competencies:
• ENGLISH is a must
• Ability to Capitalize on Change
• Strategic and Analytical Thinking
• Accountability and Self Confidence
• Technical Marketing and Industry Expertise
• Sense of Urgency and Follow Through
• Communication Skills
• Relationship Building
• Managing People


Please contact ：Bill Liu
E-Mail/MSN:huntersky002@hotmail.com

luke007007

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